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Shashank Srivastata, Maruti
CMO on Digital
On digital media, we should grapple more about effectiveness than just statistics
Shashank Srivastava, CGM (Marketing), Maruti Suzuki India Limited
 
02 Jan 2012

Shashank Srivastava leads brand marketing and the consumer engagement efforts of India’s largest automotive company whose portfolio includes some of the most consumer-loved and established brand...
Karthi Marshan, Kotak Mahindra Group
CMO on Digital
To liberate digital media from measurement is like solving a wrong problem
Karthi Marshan, Head, Marketing, Kotak Mahindra Group
 
13 Dec 2011

Karthi Marshan heads marketing for the Kotak Mahindra Group, India's fourth largest private sector bank and BFSI conglomerate. In his role at Kotak, Karthi oversees marketing efforts across all the...
CMO on Digital
Quality of interaction and engagement is what we measure on digital
Siddharth Bindra, MD, BIBA
 
01 Dec 2011

Siddharth Bindra, Managing Director, BIBA provides strategic direction to the brand and under his leadership, BIBA today is present in over 80 exclusive stores in over 40 cities. It is also available...
CMO on Digital
Digital has not done enough to educate the traditional marketer
Sumeet Singh, Head, Marketing & Communications, Info Edge
 
21 Nov 2011

Sumeet Singh, National Head – Marketing & Communications at Info Edge, is responsible for all online and offline marketing, brand strategy as well as corporate communications for a assortment of...
CMO on Digital
We use the potential of digital to communicate, engage and influence our audiences
Virginia Sharma, VP, Marketing Communications and Corporate Citizenship, IBM India/S Asia
 
07 Nov 2011

Virginia Sharma is the Vice-President of Marketing, Communications and Corporate Citizenship for IBM India/South Asia. She has been with IBM 12+ years in various global and regional roles,...