Crazeal (Groupon India) appoints Iffort as its social media agency

Created on: 05/03/2012 - 13:50

Crazeal.com, the Indian unit of global giant Groupon Inc.
has appointed Iffort as its social media agency to strategise its social media
marketing efforts.  Iffort’s role as a
specialist agency for the brand will extend towards conceptualizing social
media campaigns, content ideation and planning, interactive community
management and managing online reputation. 

“Group-buying portal space has been growing at
an exciting pace in India and we are pleased to be given the opportunity of
working with a fun brand like Crazeal.com. We are also quite geared up to
address the challenge of social media positioning for Crazeal in the already
crowded group-buying segment. Going ahead, we will be helping the brand to reach
out to a larger audience via Social Media & focus towards attaining its
business objectives”, added, Sunny Jindal, Director, Iffort.

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