Crazeal.com, the Indian unit of global giant Groupon Inc.
has appointed Iffort as its social media agency to strategise its social media
marketing efforts. Iffort’s role as a
specialist agency for the brand will extend towards conceptualizing social
media campaigns, content ideation and planning, interactive community
management and managing online reputation.
“Group-buying portal space has been growing at
an exciting pace in India and we are pleased to be given the opportunity of
working with a fun brand like Crazeal.com. We are also quite geared up to
address the challenge of social media positioning for Crazeal in the already
crowded group-buying segment. Going ahead, we will be helping the brand to reach
out to a larger audience via Social Media & focus towards attaining its
business objectives”, added, Sunny Jindal, Director, Iffort.