FlipKart eyes Rs 500 cr revenue in 2011-2012; 50% to come from consumer electronics
07 Apr 2011
Ecommerce portal has said that the website’s consumer electronics products are expected to contribute as much as 50 per cent of the company’s revenue run rate of Rs 500 crore for financial year 2011-12. The company also expects electronics and appliances to contribute around 30 per cent of its total revenues in the next two quarters. The portal has so far housed products from categories like books, CDs, DVDs, mobile phones and cameras and has recently added computers as a separate category.

According to the company, the website houses consumer electronics products like laptops, cameras, printers and networking devices such as routers from brands such as Apple, Sony, LG, Panasonic, Samsung and Philips will be available while computer and peripheral choices include OEMs such as HP, Dell, Sony, Samsung, Toshiba, Lenovo, Microsoft and Cisco.

“Our success with CDs, mobiles and cameras, apart from books are testimony to this fact. It is only a natural progression to add more categories, and we believe that our customers are looking for better online shopping experiences in consumer electronics such as TVs and computers. And FlipKart is ready to deliver just that”, Sachin Bansal, co-founder and CEO, has said.


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08 Apr 2011


Consumer electronics is a very competitive industry, traditionally plagued with low margins. Manufacturers like Onida, LG, Samsung and retailers like Vijay Sales, Vasanth, Girias, Croma etc. have found margins squeezing in the past. I think its a wrong strategic decision for Flipkart.

Meera Girdhar

07 Apr 2011

@kunal - even doing 75 crores revenue is awesome !!

Kunal Singh
07 Apr 2011

Flipkart is simply making forward looking statements for PR. They said they had a target of Rs.100 crore by March 2011 and ask them how much they did, they did 75 crores. Dont give us gyan Please?