Ecommerce portal FlipKart.com
has said that the websiteâs consumer electronics products are expected to contribute as much as 50 per cent of the companyâs revenue run rate of Rs 500 crore for financial year 2011-12. The company also expects electronics and appliances to contribute around 30 per cent of its total revenues in the next two quarters. The portal has so far housed products from categories like books, CDs, DVDs, mobile phones and cameras and has recently added computers as a separate category.
According to the company, the website houses consumer electronics products like laptops, cameras, printers and networking devices such as routers from brands such as Apple, Sony, LG, Panasonic, Samsung and Philips will be available while computer and peripheral choices include OEMs such as HP, Dell, Sony, Samsung, Toshiba, Lenovo, Microsoft and Cisco.
âOur success with CDs, mobiles and cameras, apart from books are testimony to this fact. It is only a natural progression to add more categories, and we believe that our customers are looking for better online shopping experiences in consumer electronics such as TVs and computers. And FlipKart is ready to deliver just thatâ, Sachin Bansal, co-founder and CEO, FlipKart.com has said.