Mumbai based Hungama Digital Media Entertainment Pvt. Ltd has inked a pact with Hyderabad based game developing company Gameshastra to form an integrated online gaming company. The joint venture will roll out localized games across various platforms.
Speaking on the alliance, Neeraj Roy, MD & CEO, Hungama, said, “The concept of gaming has caught on across the world and is gaining rapid pace especially in the mobile and connected devices environment. Through our partnership with Gameshastra, we will create a bouquet of games that are engaging and addictive for the average gaming enthusiast.”
Prakash Ahuja, CEO of Gameshastra, said “The sophisticated devices and seamless connectivity have brought us to a whole new age of gaming. This partnership between Hungama and Gameshastra will strive to provide this new age gaming experience across genres and platforms to the Indian audience. We see a huge demand, for localised content and our partnership shall definitely be the starting point of an emerging trend in the Indian gaming arena.”
Hungama had earlier created a game for movie Race 2 with Gameshastra.