Online advertising network Ozone Media has bagged the
exclusive display advertising account of Intel and Info Edge-backed online
insurance portal PolicyBazaar.com. Ozone Media has a mandate to run campaigns
for the brand across different marketing objectives - from building awareness
to achieving conversions.
“This is a turning
point for the industry and a very proud moment for us, a realisation that
behavioural targeting based on consumer insights and innovations help us bring
maturity and increased attention of the advertiser to internet media. We are
able to bring a flavour of search advertising effectiveness to display, standing
by our commitment to high performance and delivery on campaigns. We thank
PolicyBazaar for bestowing the faith on us,” said Kiran Gopinath, Founder and
CEO, Ozone Media.
“We have been able to substantially reduce the
cost of acquiring customers online with the support of Ozone Media and also
build very logical online campaigns which reach out to correct consumers and
help maximise marketing activities. I am confident that in the next 18 months,
20% of the industry will move online and we will be having the largest share in
the online market,” said Akshay Mehrotra, Chief Marketing Officer,
PolicyBazaar.