Online advertising network Ozone Media has bagged the exclusive display advertising account of Intel and Info Edge-backed online insurance portal PolicyBazaar.com. Ozone Media has a mandate to run campaigns for the brand across different marketing objectives - from building awareness to achieving conversions.

 “This is a turning point for the industry and a very proud moment for us, a realisation that behavioural targeting based on consumer insights and innovations help us bring maturity and increased attention of the advertiser to internet media. We are able to bring a flavour of search advertising effectiveness to display, standing by our commitment to high performance and delivery on campaigns. We thank PolicyBazaar for bestowing the faith on us,” said Kiran Gopinath, Founder and CEO, Ozone Media.

“We have been able to substantially reduce the cost of acquiring customers online with the support of Ozone Media and also build very logical online campaigns which reach out to correct consumers and help maximise marketing activities. I am confident that in the next 18 months, 20% of the industry will move online and we will be having the largest share in the online market,” said Akshay Mehrotra, Chief Marketing Officer, PolicyBazaar.