Publicis Groupe acquires Mumbai-based digital agency Indigo Consulting

Created on: 04/24/2012 - 13:43

Publicis Groupe has acquired Mumbai-based digital agency Indigo
. Indigo Consulting will operate as a unit within the Leo Burnett
Group in India and will retain its name. Its founder, Vikas Tandon, will remain
as managing director, and report to Arvind Sharma, chairman of the Indian
Subcontinent for Leo Burnett. Indigo is a full-service Indian agency providing website
design and development, search engine optimization, usability research and
testing, and marketing online, on mobiles and in social media.

“From a global point of view, the potential and
opportunities that India offers are massive. Over the years we have increased
our efforts into this important market. Indigo Consulting, with its strong
track record as a full-service interactive and technology agency, is the perfect
strategic fit for our aspirations in India and around the world,” Tom Bernardin,
Chairman and Chief Executive Officer, Leo Burnett Worldwide has said.

“This alignment means we will bring our world-class digital
marketing capabilities to Leo Burnett’s clients, while also benefiting from
additional knowledge and insight on brand and creative communication through
cross-training and collaboration,” said Vikas Tandon, managing director of
Indigo Consulting.

“Our growth strategy for Leo Burnett in India
and Asia Pacific is based on two core pillars: digital and shopper-marketing,” said
Jarek Ziebinski, president of Leo Burnett Asia Pacific, adding, “India is a key
market for us, and it’s reporting explosive growth in the digital sector. We
want to make sure Leo Burnett has the right infrastructure in place to meet the
needs of tomorrow. I also see Indigo Consulting developing beyond India, to
become an important player within our network in Asia Pacific and globally.”

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