Reliance Big TV, Sun Direct likely to merge; to become second largest entity after DishTV

Created on: 03/19/2013 - 17:19

Two major communication groups, Reliance Communications and
Sun Group are in talks to merge their DTH businesses, reported Economic
Times.  Reliance Digital TV and Sun DTH will now become a single
entity. With this merger, the subscriber base of both these competitions will
overtake the dominant presence of Airtel Digital’s market share.

Sun Group and Anil Ambani's Reliance
Communications had met earlier this month to discuss the deal. The report
said that the Sun Group is likely to own a majority stake in the merged company
while Reliance
is likely to own less than 26% in the company.

As per a report by Singapore based Media Partners Asia (MPA)
Ltd, Reliance Big TV had 4.4 million subscribers while Sun Direct had 7.6 million with the
merger the total subscriber base will surpass Airtel Digital’s subscriber base
which stood at 8 million in the end of June, 2012.


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