Nearly seven weeks after the show went on air, Aamir Khan Productions’ TV reality show Satyamev Jayate has revealed that it has received donations around Rs 25 to Rs 30 lakh through text messages. According to a MoneyLife report, the show has received Rs 1.9 crore through Axis Bank which means “Rs 3 crore plus” of donations after adding “Rs 85 lakh donated by Reliance”.
The report further suggests that advertisers have been paying Rs 8 to Rs 10 lakh for a 10 second spot on the show and Bharti Airtel, the presenting sponsor, is understood to have paid Rs 17 to Rs 20 crore while associate sponsors (Skoda, Coca Cola, Axis Bank, etc.) have paid around Rs 7 crore each.
Star India officials have updated the website to say that the show had yielded—630,298,439 connections, 8,839,494 responses, 2,778,984 community members and Rs 30,160,678 in donations. However, there was still no clarity about how much came through online transactions.