Shemaroo Entertainment Ltd, a distributor of Bollywood films has launched an exclusive YouTube channel called Shemaroo Movies featuring full length premium Bollywood films for free viewing. Shemaroo has released around 20 titles from its collection including recent hits like Dil Toh Bachcha Hai Ji, Dhamaal, Anwar and Fool-n-Final and all time classics like Anand, Mili, Gol Maal, Teesri Kasam and The Great Gamble.

Commenting on this, Jai Maroo, director, Shemaroo Entertainment, said, “With digital media spreading its wings globally we can say that ours is the YouTube generation, where one seeks a variety of content on a single platform. Keeping in step with the change in the entertainment consumption pattern, Shemaroo offers its consumers an array of video content of different genres like comedy, songs, short film and film scenes among others on multiple channels on YouTube. Our channel Shemaroo Movies is for all movie buffs to enjoy free viewing of latest movies as well as the classics from our library.”

Shemaroo intends to put many more full length movies on YouTube in the coming months and viewers will have a choice of all genres including comedy, action, drama and romance. Besides Shemaroo Movies, the company’s bouquet of existing YouTube channels includes Filmi-Gaane, Movie in 15 Minute and Bolly-Gupshup among others.

Gautam Anand, director, content partnership, JAPAC, Google, said, “We have long maintained that our success is tied to the success of our partners. Shemaroo has been one of the early adopters of YouTube for distribution of their content on the web in India. With the addition of a dedicated full length movies channel to its existing bouquet of 19 YouTube channels, we feel proud to be delivering value to our partners. Long form premium content like movies is emerging as a big category on YouTube and we are committed to bringing movies across all genres to our users. With the launch of Shemaroo Movies, users all across the globe will be able to enjoy high quality latest movies absolutely free of cost at their convenience.”