Online classifieds marketplace Sulekha.com has unveiled a new visual identity of its corporate brand. According to the company, this change in brand identity reflects Sulekha.com’s new avatar as an ecommerce company focused on local needs.

The company has also come up with a new tagline ‘Delightful discoveries. Everyday’ and is currently running a multi-city campaign with a host of above-the-line and below-the-line marketing activities, and will be spending Rs 5 crore during the first month of the launch. The campaign uses ‘fingertips’ as a motif and features the tagline, ‘Everything you need in your city, at your fingertips.’

Param Parameswaran, Chairman, Sulekha.com, said, “Sulekha.com is at an inflection point, having just metamorphosed into an ecommerce company. We have aggressive growth targets for FY13 and are investing heavily in enriching our database and expanding our offerings across multiple platforms. The new brand identity is designed to highlight our customer-centric approach. We want to become synonymous with local information needs in every city.”