Times Internet to launch SatvikShop.com as an ecommerce store of Ayurveda products

Created on: 08/22/2012 - 16:49

Times Internet is reportedly launching another
ecommerce vertical that will retail Ayurveda products vertical selling food and
personal care items. TIL CEO Satyan Gajwani, in an interview to Mint, has said
that the website will be called SatvikShop.com and the same products are going
to be available on Indiatimes Shopping as well. According to Gajwani, this is
the two-tier structure that the company plans to have in ecommerce business.

Gajwani further said that with an
investment of around Rs 40 crore, Indiatimes Shopping, this year, expects to
touch revenue of Rs. 300 crore. “In ecommerce, we are not as big in revenues as
Flipkart, but two things make us different and, in my mind, a little better. We
are very capital-efficient. Say, if another company has invested Rs. 100-150
crore and has revenue of Rs. 300-400 crore.”

Speaking about BoxTV, which was announced
by Gajwani at Ad:Tech 2012, Gajwani said, “The product is done, but content
deals are taking time. We should build something so good that people would pay
for it ultimately. Fortunately, there are global comparables that prove it

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