WebEngage raises first round of funding from Indian Angel Network

Created on: 10/18/2011 - 16:47

Mumbai-based Webklipper Technologies, which operates WebEngage, a tool offering
customer engagement tools for web businesses, has raised its first round of
funding from Indian Angel Network. The funds will be utilized in expanding
product offering, creating technology differentiators, marketing and human
capital.

Launched in May, 2011, WebEngage has two core products focused on
customer engagement, feedback and contextual surveys. While existing engagement
tools like UserVoice and GetSatisfaction gather feedback, WebEngage goes deeper
allowing publishers to create surveys that can be targeted at visitors on their
website based on behaviour, geography and profile to seamlessly gather
proactive feedback to improve their product offering and drive conversions. WebEngage
was founded by ex-engineering team members at Burrp.com, the local lifestyle
portal that was acquired by Infomedia18 in 2009.

Avlesh Singh, co-founder and CEO, WebEngage said, “From concept to
execution, we knew that WebEngage will usher in a new era in customer
engagement on the web. We have already come out of private beta and closed
deals with 400 web businesses including Cleartrip, Future Group, One97 and JustEat
Global. This shows the faith that consumer centric companies have in WebEngage
product and how we can create positive impact on their online businesses. The
investment will help us accelerate growth and expand in markets outside India.
We have added IAN member and lead investor Rajan Anandan to the company’s board.”

The investors in WebEngage
include active angel investors Rajan Anandan, Sunil Kalra, Sadeesh Raghavan,
Ashim Mehra, Nitin Singhal, Pradeep Gupta and Harish Mehta. Rajan Anandan, an
active investor in early stage technology companies, who led the investment
from the network said, “The worldwide web has now crossed two billion users and
there are millions of web based businesses across the world. Deeply engaging
with users is one of the most important priorities for such businesses and
WebEngage provides simple, yet powerful SaaS based solutions to help businesses
achieve customer satisfaction, marketing and sales objectives. We are confident
that WebEngage will set new standards in customer engagement, and real time
customer feedback.”

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