Mumbai-based Webklipper Technologies, which operates WebEngage, a tool offering customer engagement tools for web businesses, has raised its first round of funding from Indian Angel Network. The funds will be utilized in expanding product offering, creating technology differentiators, marketing and human capital.
Launched in May, 2011, WebEngage has two core products focused on customer engagement, feedback and contextual surveys. While existing engagement tools like UserVoice and GetSatisfaction gather feedback, WebEngage goes deeper allowing publishers to create surveys that can be targeted at visitors on their website based on behaviour, geography and profile to seamlessly gather proactive feedback to improve their product offering and drive conversions. WebEngage was founded by ex-engineering team members at Burrp.com, the local lifestyle portal that was acquired by Infomedia18 in 2009.
Avlesh Singh, co-founder and CEO, WebEngage said, â€śFrom concept to execution, we knew that WebEngage will usher in a new era in customer engagement on the web. We have already come out of private beta and closed deals with 400 web businesses including Cleartrip, Future Group, One97 and JustEat Global. This shows the faith that consumer centric companies have in WebEngage product and how we can create positive impact on their online businesses. The investment will help us accelerate growth and expand in markets outside India. We have added IAN member and lead investor Rajan Anandan to the companyâ€™s board.â€ť
The investors in WebEngage include active angel investors Rajan Anandan, Sunil Kalra, Sadeesh Raghavan, Ashim Mehra, Nitin Singhal, Pradeep Gupta and Harish Mehta. Rajan Anandan, an active investor in early stage technology companies, who led the investment from the network said, â€śThe worldwide web has now crossed two billion users and there are millions of web based businesses across the world. Deeply engaging with users is one of the most important priorities for such businesses and WebEngage provides simple, yet powerful SaaS based solutions to help businesses achieve customer satisfaction, marketing and sales objectives. We are confident that WebEngage will set new standards in customer engagement, and real time customer feedback.â€ť