By Saumya Tewari

Travel review portal, HolidayIQ.com, has appointed Sushant Sreeram as Vice President – Product Marketing. He was earlier heading Acquisition Marketing at eBay India. In his new role, Sushant will be responsible for growth and profitability of the business through scaling the company’s product marketing initiatives. Also, he would be closely mapping underlying shifts and emerging opportunities in India’s travel space to further strengthen the HolidayIQ.com brand among travellers in the country.

Having over eight years of marketing experience, Sushant Sreeram has been associated with Textron Inc., Hindustan Unilever Limited and also co-founded InkFruit.com.

Commenting on the appointment, Hari Nair, Founder and CEO, HolidayIQ.com said, “Sushant brings a unique understanding of product marketing, having steered marketing for one of the largest online brands in India. We believe his deep understanding of creating an online brand in the Indian context will allow HolidayIQ.com to communicate our unique offerings effectively to the large & growing group of internet travel researchers.”

On his new role, Sushant said, “HolidayIQ.com is one of the most interesting players in the Indian travel space over the last 5-10 years. With its focus on the Indian traveller, HolidayIQ.com is clearly poised to become the de-facto destination for holidayers across the country and I couldn’t miss the opportunity to be part of this amazing ride!”

HolidayIQ.com is a holiday information portal which claims to have about 30000 Indian hotels and 1300 Indian destinations listed on the website.