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IRCTC Shopping introduces categories of luggage and books
31 Oct 2013

IRCTC Shopping launched two new shopping categories of luggage and books on the IRCTC Shopping Portal. The website, powered by Yebhi.com, started three months back and claims to have introduced these categories based on customer feedback.

The category of bags includes over 20,000 book titles ranging from fiction, sci-fi, non-fiction, mystery, literature, bestsellers etc. The luggage category has over 150 items on offer ranging from heavy to light travelling, with major brands like Samsonite, Skybags, VIP, American Tourister, etc.

IRCTC Shopping Portal seeks to help in expanding the reach of product e-commerce to cities beyond the top metros and enabling Indians from even tier 4 and 5 cities to shop online.

In a statement by the portal, it claimed that since its inception the portal had received a strong and positive response and the introduction of these new categories will only increase customer appeal.

Sunil Kumar, JGM IT, IRCTC, said “We are happy announce the launch of two new categories on IRCTC Shop - Luggage and Books. They have great synergy with travel and we feel our customers will find them very useful. We have had a very good response to our shopping site till now and feel our association with Yebhi is working really well owing to their deep understanding of e-commerce and consumer behavior.”

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