Multimedia youth platform MTV India launched its first fiction series for the web titled Saturday Night, Alright!

This series will consist of 12 parts with each episode 10 to 12 minutes long.

The content of the show will be hosted and distributed on the MTV India's social and digital media assets.

Speaking about the new web series, Aditya Swamy, EVP and Business Head, MTV, said, “Saturday Night, Alright! sits on the rich intersection of content, format and platform. Custom made for the Millennial, it is a branded content at its effective best. Created exclusively as a webseries, this is the beginning of a new trend, and we are happy to be at the center of the change”.

Ekalavya Bhattacharya, Head – MTV Digital said, “We mapped that the video content consumption patterns of the urban, digitally active audience has increased substantially over the past few years and we wanted to tap this trend by serving content that this specially tailored for this group. Mix this with some drinks over the flavour of friendship and we hope to be serving you some really cool content. With SNA we foray into the world of web-fiction”.