Digital services network, To The New has acquired social media analytics firm, ThoughtBuzz. The network houses digital agencies including Ignitee Digital and Tangerine Digital. The acquisition will allow the network to integrate social media analytics into its digital services portfolio.
Puneet Johar, Managing Director, To The New, said, â€śWe have drawn up plans to invest and scale-up ThoughtBuzzand integrate it with our current offerings to clients. The acquisition of ThoughtBuzz will bring an industry level focus to our services and base them on key consumer and competitive insights.â€ť
Anshul Jain, CTO and Founder, ThoughtBuzz and Ashok Patro, Co-Founder and COO will join the management team at To The New.
â€śWith To The Newâ€™s expertise in digital services and ThoughtBuzzâ€™s analytical capability, we are confident that we will be able to provide innovative and smart digital solutions to meet end- to- end needs of the customers and clients,â€ť said Ashok Patro, Co-Founder and COO, ThoughtBuzz.
This is the second acquisition by the network in 2013, after Techsailor. Earlier this year, To The New had announced the intent to invest USD 13 million in its Indian operations over the next three years and further committed to invest USD 10 million to grow its footprint in the South East Asian region.
IDC estimates the analytics market to be a USD 51bn business by 2016. ThoughtBuzz offers analytical and segmentation capabilities to track public content on social media networks that help marketers make informed decisions based on customersâ€™ perceptions about the brand and its competitors.