Timex Group India Limited has launched Helixwebstore.com as an ecommerce store in India for their brand Helix. The website will also get integrated with the soon-to-be launched Timex India ecommerce site. According to the company, the Helix ecommerce store offers approximately 100 SKUs and stands out from the plethora of single brand ecommerce sites that populate the web. 

VD Wadhwa, CEO & MD of Timex Group India Ltd, said, “As the digital movement gains further momentum and impacts every aspect of the way business is transacted, it was imperative for us to stay ahead of the curve and make ourselves visible and accessible across all retail and digital formats. With the launch of Helix Web store, we hope to cater to a segment of our target audience who prefer the convenience of shopping online for personal accessories like time-wear. The new web store will provide an added momentum to customer engagement with the brand as well as have a positive impact on sales.”

The watches have been specially designed for the contemporary and tech-savvy youth by internationally acclaimed designer Giorgio Galli at his design centered at Milan and the web store gives an excellent categorization of watches with respect to their prices, straps, dials and other details.