Bangalore based ecommerce firm Zovi.com has appointed Manish Chopra, the former Chief Marketing and Operations Officer of Microsoft Indonesia as its Chief Executive Officer (CEO). In this position, he will provide the vision and strategic leadership for all aspects of the business. His key responsibility areas will also include the overall management of the business and focusing on profitable growth and revenues.

Manish comes on board with an experience spanning over twenty years with various leading multinational companies like Microsoft, Oracle and PricewaterhouseCoopers. His most recent role as Chief Marketing & Operations Officer of Microsoft Indonesia for more than 3.5 years was preceded with stints in various marketing, sales and operations roles in Microsoft Asia Pacific and Oracle Asia Pacific. Earlier, he had worked in Xchange21 which was a start-up focused on building e-marketplaces in 2000.

Manish commented, “I am delighted to join Zovi, a brand that has grown significantly since its inception. I am looking forward to take this brand to the next level of growth with fresh strategies and ideas.”

ZOVI was launched in July 2011 with a men’s fashion line and has since grown to include a women’s line and an increasing number of fashion products such as shoes, socks, bags, belts, ties jewellery and home furnishings. The company had raised $10Mn series B from Tiger Global and SAIF Partners. Last year, Zovi raised $5.5Mn from private equity firm SAIF Partners and a clutch of angel investors including MakeMyTrip founder Deep Kalra.